MISSION

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Often times, only a select few can live off their passion, while other true artist live in a drought. We're setting out to create a market space that will build more opportunity for unrecognized talent, emphasizing mutual elements in our diverse heritages to bring people from different backgrounds closer together.   

 

We believe that through collaboration, integrity, and engaging expression we can re-imagine today’s art industry, painting a more complete picture of who we are as people, to be better understood.

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XOCHI is for those who want to bring art to life & make their vision into a statement.

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WHY WE DO IT

 

We provide a platform for which to start a meaningful career via our in-house brand, striving to create a global impact with our creative group’s artistic voice development & expression.

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 Superb expression makes for pristine communication; we strive to create social dialogue to nurture our understanding of the common ground between all people to manifest greater opportunity, expand our consciousness, and develop our societies into the homes we want to pass on for generations to come.

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OUR CULTURE

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Attention earned through individual efforts are compounded with the aid of our team & community's backing,  giving way for growth to break into our respective scenes & extending the reach of our existing platforms.

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Not limiting our promotions to our designers, we want to create a prosperous ecosystem for all of our affiliated creators -- from music producers, to models and promoters, all the way to the ancillary roles . This goes for all visionaries that can bring something abstract into tangible realization within our process.

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We are focused and determined to exemplify our interconnected nature as humans, in tandem with our individual value as professionals, as a part of our conglomerate.

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Founded by creators, for creators.

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HISTORY

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OUR NAME

 

Xochipilli is the Mexica peoples’ God of creativity, open-mindedness, and happiness. He influenced the various artistic traditions and values that are still practiced to this day. Xochitl is the Nahuatl word for flower, signifying beauty, and the Mayans used this name for their goddess of flowers and love. We chose the root word XOCHI, to synthesize these meanings to represent our creative inspiration.

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ORIGIN

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The Mexica people left the comforts of their ancestral homeland, Aztlan (modern day southwest USA; aka "The Place of Herons"), to migrate southward into the Mexican Valley to Chicomoztoc (aka "The Seven Caves"), with a clear goal in mind -- to claim their rightful home of prophecy. We too are leaving complacency behind, to create better communication & carve out our space in the art world , leaving a legacy to show for.

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OUR LOGO

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Found in Aztec and Mayan art depicting speech, the Tlatoa is XOCHI’s heart, earning its place as a major component of our symbol. We decided to depict our tlatoas to be in harmony, moving in a circular motion, to emphasize our strive for elevated consciousness & better communication. The Aztec Empire's ruler was referred to as the "Tlatoani" -- he who speaks, and this is the level we want our community to live up to.

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Our centerpiece is our rendering of the Mexica Third Eye, stylized to resemble the "Ollin Tonalli".

Ollin translates to movement, especially in regards to our thoughts -- meaning we are one with the ever-changing world around us, constantly observing, striving to maintain a centered, higher frequency state of mind. Tonalli was to the Nahua, the soul for the human mind (out of 3 souls in the human body). It stood for vigor & energy for growth & development with an essence able to transcend the limits of the human body.  These are what birthed the XOCHI Eye. Actionable knowledge is power.

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The Mexica also held jewels in high regard, in part because of their abundance in their lands, symbolizing social status, protection, and also adornment for religious & spiritual purposes. For this reason we selected colors that best signified the most popular and revered gemstones and precious metals. The center is inspired by turquoise and amethyst. The tlatoas are inspired by jade, red jasper, moonstone & mother of pearl. The tlatoa outlines are symbolic for gold, copper, and amber. The black circle symbolizes leopard opal, black onyx, and obsidian.

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External cultural influences also contributed to the inception of our logo. The gems also resemble ruby, sapphire, emerald, & diamonds -- which are cross-culturally known to be gems of royalty. The formation of our logo and selection for 3 Tlatoas is also inspired by the Celtic Triskelion, the Tibetan Gankyil, the Three Gems of Buddhism, the Three Treasures of Taoism, the Japanese Mitsu Tomoe & Hojo Clan's Mitsu Uroko.

 

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